How can Ajaxo.com help you?

With the great coverage we got on CBS today, we’ve gotten TONS of movement on the boards.  All this hubbub, however, begs the question “HOW can Ajaxo.com help me right now?”

Ajaxo.com can’t shop for you.

We’re not going to tell you to go to a particular store simply because we shouldn’t.  Ajaxo.com’s main objective is to provide families, people, consumers the information they need to make the most educated decision about their purchases.

Apples to Apples, Oranges to Oranges

Ajaxo.com is a search engine for groceries.  It lets you quickly compare the price of a particular grocery across multiple stores that happen to carry the item on sale.  NOTE: Keep in mind, the way supermarkets put things on sale, you can’t always get an apples-to-apples comparison.  Same net-weight, cost-per-unit does not apply from one store to the next.  Let’s look at an example:

• Say if someone searched for “Folgers coffee”
• Folgers coffee is sold at 3 different supermarkets - A, B, and C.
• Folgers coffee is sold in a 2lb. can at Store A, sold in a 13 oz. can at Store B, and Store C doesn’t carry Folgers - they carry a generic brand on sale in a 2.5 lb. can.

Let’s telescope this example to all kinds of groceries like orange juice, cereal, meats, etc.  Substituting brands?  Differing package quantities?  It can all get rather complicated very, very fast.  For this reason, Ajaxo.com cannot dictate to you or any consumer where to shop nor what to buy/substitute, but rather, tries to give consumers all the information and the power to make the final judgment call.

Saving tangible amounts of money on your groceries

Let’s face it.  Food is a basic necessity.  You can cut back on everything, but you can’t cut back on food. It’s the one thing you have to spend on.  Think of Ajaxo.com like a utility - an information resource.  The Ajaxo Shopping List we put out week to week isn’t out there to tell you what to buy, but a use example of groceries you CAN buy and savings you CAN achieve!  I’m talking about tangible savings that you can use to pay for tanks of gas, Internet, and what have you.  The list, just an example, when applied to ONE person’s food budget can create really big lunches and dinners for TWO weeks for just $20/week.  That’s some intense savings.

Savings for you, savings for everybody!

You can identify savings and e-mail them to a friend or family.  I remember countless times how my friends were calling home for money for food.  Parents can create budget plans for their kids wherever they are from the comfort of their own home.  Identify groceries, pick out dinners/meals/recipes with the recipe search, and e-mail!  Deliver savings not just for you and yourself but to loved ones near and far.

And so much more.  Cliche. I know, but so true.  While our biggest emphasis is on groceries - nationwide - right now, look for us as we begin to expand with local businesses and special bargain promotions (try searching Yogurt or Holiday Cleaners in Cupertino, CA  [zip code: 95014]).  Local business owners can pick up their own accounts to update real-time promotions and specials. 20% off on Yogurt? Why not!  Check it out now and stay tuned as we grow and expand :)

Happy Holidays everybody!